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Internet Marketing Management
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  • Online marketing
    • Online Marketing Objectives
    • Online Marketing Audiences
    • Search engine optimization
    • Search Engine Advertising
    • Conversion rate optimization
    • Social Media Management
  • Marketing models
    • AIDA model
    • BCG-matrix
    • Confrontation matrix
    • Consumer Decision Making Process
    • SWOT analysis
    • The four C’s of marketing
    • The four P’s in marketing
Online marketing

Google Ads Preview tool

Are you going to work with Google Ads and do you want  Read more >

Calculations

Calculate ROAS

ROAS calculation

ROAS stands for Return On Advertising Spend, a method to determine the  Read more >

Affiliate marketing

Receive Amazon Associates Payments on Your Non-U.S. Bank Account

Amazon Associates Payments

Amazon.com is the largest webshop in the world and has probably the  Read more >

Marketing models

AIDA model

AIDA model

The AIDA model describes a four-step process that your target market undertakes  Read more >

Marketing models

Consumer Decision Making Process

Consumer Decision Making Process

Consumer Decision Making Process: from Total set to Awareness set to Consideration  Read more >

Marketing models

Confrontation matrix

Confrontation matrix

A confrontation matrix uses the findings of a SWOT-analysis to identify strategic  Read more >

Marketing models

SWOT analysis

SWOT analysis

A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With  Read more >

Online marketing

Search engine optimization

Search engine optimization

More than 95 percent of all internet users make use of a  Read more >

Online marketing

Search Engine Advertising

Search Engine Advertising

With search engine advertising (SEA) you are able to rapidly increase the  Read more >

Online marketing

Social Media Management

Social Media Management

Maybe you have already started, but you don’t know exactly how to  Read more >

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