Online marketing

Google Ads Preview tool

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Are you going to work with Google Ads and do you want to know how your advertisements will appear in Google search results? Use the tool below to preview your ad. Create your own expanded text ads for Google Ads and see a preview. Fill out all the fields and view how your Google Ads  Read more >

Calculations

Calculate ROAS

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ROAS calculation

ROAS stands for Return On Advertising Spend, a method to determine the effectiveness of an advertising campaign. With this method, a company or organization can determine which approach has the most effect and how the online marketing strategy can be improved. How to calculate ROAS? The calculation is quite simple. Suppose you realize 10 conversions  Read more >

Marketing models

AIDA model

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AIDA model

The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as a marketer should encourage your target market to take the next step in the process. Step 1: Attention Your target audience must be aware of your offer, so you should get their attention.  Read more >

Marketing models

Confrontation matrix

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Confrontation matrix

A confrontation matrix uses the findings of a SWOT-analysis to identify strategic business options by for example combining a company’s strength with an opportunity.

Marketing models

SWOT analysis

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SWOT analysis

A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With a confrontation matrix, these Strengths, Weaknesses, Opportunities, and Threats can be used to identify strategic options.

Online marketing

Search engine optimization

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Search engine optimization

More than 95 percent of all internet users make use of a search engine to find information on the internet. Therefore search engines, like Google, are (potentially) the largest source for traffic to your website. From all searchers not more than half of them look further than the first 20 search results and they tend  Read more >

Online marketing

Search Engine Advertising

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Search Engine Advertising

With search engine advertising (SEA) you are able to rapidly increase the number of relevant visitors to your website in a very cost-efficient way. You are free to decide on your budget and you will only have to pay when someone clicks on your advertisement. Your advertisements will show up in the paid section of  Read more >

Online marketing

Social Media Management

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Social Media Management

Maybe you have already started, but you don’t know exactly how to utilize the various social media in daily practice without spending too much time on it. Everybody has a notion of what for example Twitter, LinkedIn, Google+ and Facebook can do. Yet how are you able to take advantage of the full potential for  Read more >