Are you going to work with Google Ads and do you want to know how your advertisements will appear in Google search results? Use the tool below to preview your ad. Create your own expanded text ads for Google Ads and see a preview. Fill out all the fields and view how your Google Ads Read more >
ROAS stands for Return On Advertising Spend, a method to determine the effectiveness of an advertising campaign. With this method, a company or organization can determine which approach has the most effect and how the online marketing strategy can be improved. How to calculate ROAS? The calculation is quite simple. Suppose you realize 10 conversions Read more >
Amazon.com is the largest webshop in the world and has probably the largest and most successful affiliate program in the world: the Amazon Associates program. Through this affiliate program, you receive commissions of up to 10% on the sales by visitors you have sent to them. And the great thing is that this applies to Read more >
The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as a marketer should encourage your target market to take the next step in the process. Step 1: Attention Your target audience must be aware of your offer, so you should get their attention. Read more >
Consumer Decision Making Process: from Total set to Awareness set to Consideration set to Choice set to Decision.
A confrontation matrix uses the findings of a SWOT-analysis to identify strategic business options by for example combining a company’s strength with an opportunity.
A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With a confrontation matrix, these Strengths, Weaknesses, Opportunities, and Threats can be used to identify strategic options.
More than 95 percent of all internet users make use of a search engine to find information on the internet. Therefore search engines, like Google, are (potentially) the largest source for traffic to your website. From all searchers not more than half of them look further than the first 20 search results and they tend Read more >
With search engine advertising (SEA) you are able to rapidly increase the number of relevant visitors to your website in a very cost-efficient way. You are free to decide on your budget and you will only have to pay when someone clicks on your advertisement. Your advertisements will show up in the paid section of Read more >
Maybe you have already started, but you don’t know exactly how to utilize the various social media in daily practice without spending too much time on it. Everybody has a notion of what for example Twitter, LinkedIn, Google+ and Facebook can do. Yet how are you able to take advantage of the full potential for Read more >