Google Ads Preview tool
Are you going to work with Google Ads and do you want to know how your advertisements will appear in Google search Read more >
Calculate ROAS
ROAS stands for Return On Advertising Spend, a method to determine the effectiveness of an advertising campaign. With this method, a company Read more >
AIDA model
The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as Read more >
Consumer Decision Making Process
Consumer Decision Making Process: from Total set to Awareness set to Consideration set to Choice set to Decision.
Confrontation matrix
A confrontation matrix uses the findings of a SWOT-analysis to identify strategic business options by for example combining a company’s strength with Read more >
SWOT analysis
A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With a confrontation matrix, these Strengths, Weaknesses, Opportunities, and Threats can Read more >
Search engine optimization
More than 95 percent of all internet users make use of a search engine to find information on the internet. Therefore search Read more >
Search Engine Advertising
With search engine advertising (SEA) you are able to rapidly increase the number of relevant visitors to your website in a very Read more >
Social Media Management
Maybe you have already started, but you don’t know exactly how to utilize the various social media in daily practice without spending Read more >
BCG-matrix
The BCG-matrix (Boston Consultancy Group Matrix) is a tool to classify the business units portfolio of a company. The model identifies 4 Read more >