Marketing models

AIDA model

AIDA model

The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as a marketer should encourage your target market to take the next step in the process.

Step 1: Attention

Your target audience must be aware of your offer, so you should get their attention.

Step 2: Interest

You should catch their interest in your offer.

Step 3: Desire

It must be irresistible to them so that they desire to have your product/service.

Step 4: Action

You must provide the ability (and encourage them) to take action.

AIDA