Google Ads Preview tool
Are you going to work with Google Ads and do you want to know how your advertisements will appear in Google search Read more >
Are you going to work with Google Ads and do you want to know how your advertisements will appear in Google search Read more >
ROAS stands for Return On Advertising Spend, a method to determine the effectiveness of an advertising campaign. With this method, a company Read more >
Amazon.com is the largest webshop in the world and has probably the largest and most successful affiliate program in the world: the Read more >
The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as Read more >
Consumer Decision Making Process: from Total set to Awareness set to Consideration set to Choice set to Decision.
A confrontation matrix uses the findings of a SWOT-analysis to identify strategic business options by for example combining a company’s strength with Read more >
A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With a confrontation matrix, these Strengths, Weaknesses, Opportunities, and Threats can Read more >
More than 95 percent of all internet users make use of a search engine to find information on the internet. Therefore search Read more >
With search engine advertising (SEA) you are able to rapidly increase the number of relevant visitors to your website in a very Read more >
Maybe you have already started, but you don’t know exactly how to utilize the various social media in daily practice without spending Read more >