Category: Marketing models

The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as  Read more >

Consumer Decision Making Process: from Total set to Awareness set to Consideration set to Choice set to Decision.

A confrontation matrix uses the findings of a SWOT-analysis to identify strategic business options by for example combining a company’s strength with  Read more >

A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With a confrontation matrix, these Strengths, Weaknesses, Opportunities, and Threats can  Read more >

The BCG-matrix (Boston Consultancy Group Matrix) is a tool to classify the business units portfolio of a company. The model identifies 4  Read more >