AIDA model

AIDA model

The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as  Read more >

SWOT analysis

SWOT analysis

A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With a confrontation matrix, these Strengths, Weaknesses, Opportunities, and Threats can  Read more >