The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as a marketer should encourage your target market to take the next step in the process. Step 1: Attention Your target audience must be aware of your offer, so you should get their attention.  Read more >

Consumer Decision Making Process: from Total set to Awareness set to Consideration set to Choice set to Decision.

A confrontation matrix uses the findings of a SWOT-analysis to identify strategic business options by for example combining a company’s strength with an opportunity.

A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With a confrontation matrix, these Strengths, Weaknesses, Opportunities, and Threats can be used to identify strategic options.

The BCG-matrix (Boston Consultancy Group Matrix) is a tool to classify the business units portfolio of a company. The model identifies 4 classifications: Question marks (high market growth rate and low relative market share) Stars (high market growth rate and high relative market share) Dogs (low market growth rate and low relative market share) Cash  Read more >