The AIDA model describes a four-step process that your target market undertakes before taking action (buying your product or service). You as Read more >
A confrontation matrix uses the findings of a SWOT-analysis to identify strategic business options by for example combining a company’s strength with Read more >
A SWOT analysis defines a company’s Strengths, Weaknesses, Opportunities, and Threats. With a confrontation matrix, these Strengths, Weaknesses, Opportunities, and Threats can Read more >