Online marketing

Google Ads Preview tool

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Are you going to work with Google Ads and do you want to know how your advertisements will appear in Google search results? Use the tool below to preview your ad. Create your own expanded text ads for Google Ads and see a preview. Fill out all the fields and view how your Google Ads  Read more >

Online marketing

Search engine optimization

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Search engine optimization

More than 95 percent of all internet users make use of a search engine to find information on the internet. Therefore search engines, like Google, are (potentially) the largest source for traffic to your website. From all searchers not more than half of them look further than the first 20 search results and they tend  Read more >

Online marketing

Search Engine Advertising

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Search Engine Advertising

With search engine advertising (SEA) you are able to rapidly increase the number of relevant visitors to your website in a very cost-efficient way. You are free to decide on your budget and you will only have to pay when someone clicks on your advertisement. Your advertisements will show up in the paid section of  Read more >

Online marketing

Social Media Management

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Social Media Management

Maybe you have already started, but you don’t know exactly how to utilize the various social media in daily practice without spending too much time on it. Everybody has a notion of what for example Twitter, LinkedIn, Google+ and Facebook can do. Yet how are you able to take advantage of the full potential for  Read more >

Online marketing

Keyword research

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Before building a website or setting up a digital marketing campaign one should always start with keyword research. Keyword research identifies the keywords and keyphrases people use when searching the internet for information, products and/or services. By using tools like the Ubersuggest you can determine the number of monthly searches for a certain keyword or  Read more >

Online marketing

Online Marketing Objectives

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If you don’t know where you’re going, any road will get you there. Before starting with an online marketing activity you first should determine your online marketing objectives. Here are some examples of objectives you can think of when writing your online marketing plan. Objectives: More visitors to website More visitors to (bricks and mortar)  Read more >

Online marketing

Online Marketing Audiences

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As with all marketing communications many audiences can be reached. Here’s a list you can use when you’re working on a (digital) marketing communications plan. Audiences: Existing customers (DMU for B2B) Potential customers (DMU for B2B) Investors Employees General public Local community Media (press, radio, tv, internet, etc.) Suppliers Distributors Retail Competitors