There are many ideas about what is successful on your website and what isn’t. About what visitors read and what they are looking for. However, only by analyzing the real facts and figures you will be able to optimize your website and adjust it to the needs of your visitors.
What is conversion rate optimization?
With every piece of content on your website that is viewed by visitors you have a risk of losing (potential) customers, which end up with your competitor. With conversion optimization, it is possible to alter the content on your website in such a way that you lower the percentage of visitors that leave your website too early and with that increase your conversion percentage. After thorough analysis you can optimize your website so that more visitors will follow all the steps of the decision-making process on your website, increasing the number of visitors that take “action”.