Online Marketing Audiences

As with all marketing communications many audiences can be reached. Here’s a list you can use when you’re working on a (digital) marketing communications plan.


  • Existing customers (DMU for B2B)
  • Potential customers (DMU for B2B)
  • Investors
  • Employees
  • General public
  • Local community
  • Media (press, radio, tv, internet, etc.)
  • Suppliers
  • Distributors
  • Retail
  • Competitors