As with all marketing communications many audiences can be reached. Here’s a list you can use when you’re working on a (digital) marketing communications plan.
Audiences:
- Existing customers (DMU for B2B)
- Potential customers (DMU for B2B)
- Investors
- Employees
- General public
- Local community
- Media (press, radio, tv, internet, etc.)
- Suppliers
- Distributors
- Retail
- Competitors