Online Marketing Objectives

If you don’t know where you’re going, any road will get you there.

Before starting with an online marketing activity you first should determine your online marketing objectives. Here are some examples of objectives you can think of when writing your online marketing plan.


  • More visitors to website
  • More visitors to (bricks and mortar) shop
  • Increase brand awareness
  • Generate leads
  • Boost sales
  • Raise retention
  • Research customer base
  • Promote an event
  • Stimulate word-of-mouth advertising
  • Form an online engaging audience
  • Recruit employees
  • Inform the general public about…
  • Create a platform for…
  • Gain media attention
  • Enlarge your network