With search engine advertising (SEA) you are able to rapidly increase the number of relevant visitors to your website in a very cost-efficient way. You are free to decide on your budget and you will only have to pay when someone clicks on your advertisement. Your advertisements will show up in the paid section of the search results. Depending on your bid for the keyword (starting with 1 cent a click) and the relevance of your advertisement, Google will use an auction-like system to determine your advertisement’s position in the search results.
What is Google Ads?
Google Ads is an extensive online advertising program that offers targeted campaigns shown across Google’s network. Whether on search or content sites, their program puts your ads in front of people who are searching for relevant products and services at that moment. Its reach, ease of use, and low cost makes it one of the best advertising solutions for any business.
What are the main benefits of advertising with Ads?
- You are immediately visible in Google’s search results
- Target your ads to specific searchers
- More relevant visitors to your website
- Geographically targeting (even specific to city level)
- Decide on duration beforehand
- You know what you pay for
- Costs are manageable and budgetable
- Measurable results
- Accessible for every budget