More than 95 percent of all internet users make use of a search engine to find information on the internet. Therefore search engines, like Google, are (potentially) the largest source for traffic to your website. From all searchers not more than half of them look further than the first 20 search results and they tend to click 6 times more on the organic results than on the paid results. Consequently, it can be very lucrative for your website to have a higher ranking in the search results on certain keywords and keyphrases.
Of course, your website has a high ranking when your company name is used as a search query. However what if people search for the top 10 keywords or keyphrases that best describe your products? Is it your company’s website or your competitors’ websites that rank higher? By optimizing your website for search engines you are able to increase your ranking on certain keywords and keyphrases so that your target audience will be able to find your website more early in the decision-making process.
Your growing online presence will make sure that more (relevant) visitors will view your website and more potential customers will contact you. This way you are able to get in touch with your prospects in a place and in a manner which they are comfortable with. In contrary to for example cold-canvassing, which in many cases is no fun for both parties. Since your online acquisition process will be far more efficient you will be able to focus on your core business again.