The four C’s in marketing have gradually replaced the four P’s in marketing. Looking at a company’s offer from a customer’s point of view.
|Old marketing||New marketing|
|Promote||Communicate||From one-way communication to two-way communication|
|Place||Convenience||Taking the customer’s perspective|
|Product||Customer wants and needs||From push to pull|
|Price||Cost||Total cost of ownership, taking money, time and effort into consideration|